M4C 007: Up and Running – How to Write and Speak Like a Pro for Your Coaching Business

Here's a thought experiment for you:



Would you use a financial planner who's up to his eyeballs in debt?

A nutritionist who weighs 350 lbs?

A relationship expert who's been divorced three times and is, once again, on shaky ground?

A coach with no clue how to communicate?


All the way back in episode two, I argued that a great client experience was necessary to achieve "automatic"---word of mouth---marketing.

Part of giving your clients a great experience is to be a great communicator.

In this episode I'll give you what I think is the #1 framework for honing your communication craft, and articulating your ideas carefully and clearly.

In this lesson, you’ll learn:


Why inviting your listeners/readers into a story is the most effective way to get them interested.
How to make ideas relatable and memorable.
Three ideas to help hone your communication craft.


Mentioned in this lesson:



SCORRE

Made to Stick


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