08. Gone Are The Days of Apathy In The 2021 Marketing Culture Shift

The cultural shifts in the business world have been on my heart recently. To be honest, I think we're in times where we're not going to be able to separate our beliefs from our businesses anymore. The hatred and intensity in our world have risen to a level that I didn’t really think was possible, and it’s got us alarmed with how it may affect our businesses.

I 100% believe that business owners are going to have to choose how to run their business and the answer may not be marketing to just everyone. Businesses that are going to survive and thrive in times like this are the ones who are willing to be bold, and I want to encourage you in that. Be bold, run with your beliefs, speak God’s truth! Gone are the days of business and faith being separate.

Persecution As a Business Owner

We as Christian business owners may be persecuted in the future, and that will affect our business. Simple things like buying and selling aren’t as simple as they used to be. Look at something like cancel culture.

This is where networking comes in. We have to unite over common truths and seek out the right people. 

Let’s talk about diversification. We need to mix up where we’re showing up. Places like Facebook and Twitter aren’t necessarily as safe as they used to be. My own Facebook Ads account was shut down for 30 days because of something that I shared personally with a family member. This is real. We can’t afford to build our businesses 100% on social media anymore. Take control of your content and diversify where your networks are.

Speaking Truth

I’m speaking truth in a more radical way to some extent, and it’s been quite the journey. I’ve seen hate, but I’ve also gained a following that is solid in their faith and determination to follow God’s calling. We can’t be afraid to speak our truth. This is where we show up, where we can influence, where we can change the culture. Trust that your people are out there and don’t be afraid to be polarizing and speak your absolute truth. 

At the end of the day, we really need to look at history and how it repeats itself. How can we adapt to these times as Christian female business owners? Who will we keep close to us when we have so much truth to offer? Remember the voices that you listen to and the voice that you put out there as you speak your truth. We’re going to be okay, let’s have hope. God is waiting for us to stand up, rise to the top, and realize His massive plans for us as we use our businesses as platforms for Him!

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